BEFORE EXPORTING DO YOURSELF A BRIEF INTERNATIONAL MARKETING PLAN

What have we discovered from this crisis? That´s there is another market as big as the world is and we should go for it.

What is  the most common mistake by "export " focus for SME ? That the target is "sell" without any path to follow .Just directors expect to drop on a market, or to set up a booth on an international trade and wait for the clients like a wildboar hunter sits on a hill behing a rock looking forward to shooting to the first four leg wild pig crossing . This is not export fellows, this is to pray for cash carrier wallet without any managing or sense policy

When writing a business plan? Prior to spend time and money, steal sleep  hours to our pillows , here is my list of the self questions to be done in order to draw the guidelines .

When necessary items in a business plan is important, you also want to make sure you don’t commit any of the following common business plan mistakes:Don’t wait to write your plan until you think you’ll have enough time. “I can’t plan. I’m too busy getting things done,” business people say. The busier you are, the more you need to plan. If you are always putting out fires, you should build firebreaks or a sprinkler system. You can lose the whole forest for paying too much attention to the individual burning trees

First main two questions: (what I want to become ?)

Q1.What are your export goals in terms of revenue?

Q2.What are your export goals in terms of market share? 

And then the other 10

At a minimum, the following 10 questions should ultimately be addressed:

1.   What products are selected for export development?  What modifications, if any, must be made to adapt them for overseas markets?

2.   What countries are targeted for sales development?

3.   In each country, what is the basic customer profile?  What marketing and distribution channels should be used to reach customers?

4.   What special challenges pertain to each market (competition, cultural differences, import controls, etc) and what strategy will be used to address them?

5.   How will the product's export sales price be determined?

6.   What specific operational steps must be taken and when?

7.   What will be the time frame for implementing each element of the plan?

8.   What personnel and company resources will be dedicated to exporting?

9.   What will be the cost in time and money for each element?

10.              How will results be evaluated and used to modify the plan?

SWOT ANALYSIS

Q1.List some of the strengths of your business

Q2.List some of the weaknesses of your business

Q3.List some of the threats that exist for your business

Q4.List some of the opportunities that exist Product/Service Q1.Describe the product/service you intend to export.

Q2.What is the level of demand for your product/service in the export countries?

Q3.What differentiates your product/service from what is offered by your competitors?

Q4.What is the pricing strategy for your product/service?

Q5.Does your product/service require any modifications prior to exporting e.g. regulatory and compliance? If so, identify and describe.

Q6.Does your product/service require any form of after sales service or support?

Q7.How will you provide this?

Q8.Will you be making adjustments to your marketing strategy to suit the needs of the export country? If so, describe.

Q9.What potential issues may prevent your product/service from succeeding in the international market?

Market Analysis Q1.What types of market research have you undertaken?

Q2.What countries will you be to exporting to?

Q3.What are some of the political and legal factors in these countries that may affect your business?

Q4.What are some of the economic factors in these countries that may affect your business?

Q5.What are some of the technological factors in these countries that may affect your business?

Q6.What are some of the social and cultural factors in these countries that may affect your business?