10 ADVISE BEFORE STARTING EXPORT

1. - FINANCIAL MUSCLE have we got time and money to invest in the development of markets and product adaptation?

2. - ORGANIZATIONAL CAPACITY do we count  on prepared people? is this an organized company to react quickly when a possible demand arrives?

3. - MARKET STUDY do we know the important parameters of the market that we want to go? 

 4. - SUITABLE DESTINIES, recommend those compatible and near markets but cultural, geographically and psychologically but "being smart" . We do not try to sell wine in France, at least, when want to begin

5. - NORTH or SOUTH developed markets or emergent markets? then it depends 

 6. - GREAT or SMALL, I am of whom think THINK BIG. That is, better we go to a market with potential that to one small one. But care, is necessary to know cua to them are our limitations. Itself we can sell p.e 10,000 wine bottles, we do not put in a chain that the first order already 10.000 

 7. - COMMERCIAL PLAN Once decided the objective market or markets is necessary to design a commercial plan: price, product, channel of distribution, equipment of sale, publicity etc and this clear one that what is used for Holland is not used for Switzerland for example

8. - TENACITY. Another word that can replace this serious PATIENCE,. I always say that there are 3 years to be present in a market (time that I consider from which an importer, distributor, client, store, or distribution channel anyone will twice think it before removing to us from its for whatever reason commercial catalogue) and 4 years but so that we have a presence and notoriety of mark between our habitual consumers and distributors.

 9. - CONCENTRATION or DISPERSION: that we preferred, to be in a few markets and to focus the distribution and marketing with greater pressure or but amount of markets but with smaller control? It will be subjected to our capacities, resources, objectives, philosophy, management of the market and necessity to establish one previously is present at strong or not before embarking new objectives.

10. - MORE MARKETS. It has to do with the previous points. As well as to extend the product range, to make white mark, to take representations from other companies, etc. For that it is necessary to have experience first because it is a natural step of optimization of the intangible ones that we have created by means of the value of the internationalization.